April Newsletter: Keyword ImplementationMARKETING NEWSLETTERAPRIL 2007 We continue to emphasize the importance of incorporating keywords into your site’s content, as it is the cornerstone of building a highly optimized web page. Here are some tips: Each of your practice areas should be given a separate, unique page. While the content for each practice area may differ, the recommended minimum is a short paragraph describing exactly what services you offer. Remember this is the minimum- it is acceptable and encouraged that you write more than that. Each page on your web site should focus on 1-3 three unique keywords or keyword phrases. You should target different keywords for each page. To determine which keywords to focus on, consider terms a web user would search for to locate your particular page/information on the web. The best words to include are the keywords that are searched for often, but that fewer sites are competing for. For example, the term “lawyer” is a popular search term, but very broad and widely used. A much more effective keyword phrase would be “tulsa criminal lawyer”. Include these keywords and/or keyword phrases in the headings of your page’s content and towards the beginning of your content. Search engine spiders pay particular attention to the beginning and end of a document. Once all of your keywords/phrases are included at least once, use them logically within the rest of your content. This repetition of keywords and/or keyword phrases is called “keyword density” and is an important factor in optimizing your content. If you have multiple paragraphs, write a keyword-rich last paragraph. (Again, spiders pay particular attention to the beginning and the end of documents.) Bold and italicize a few keywords within the page or each keyword at least once to add emphasis. But be careful not to overdue it, as this will interrupt the flow of your content for readers. In addition, name each page to reflect the most competitive keyword for that page. If you have any further questions regarding keywords or optimization, feel free to contact us. Sincerely, Jana Thompson The Marketing Team jana@lawfirmsites.com Department: Keywords Author: Pools System Date: Apr 18, 2007 |
BLOG ARTICLESHow to get FREE ADVERTISING from GooglePosted by: Joelle (Helpful SEO Hints) (May 14, 2010) Marketing Tools Posted by: Danielle (Marketing) (May 12, 2009) Charitable Blogging Returns The Favor Posted by: Daniel (Lawyer Blogging) (Apr 10, 2009) Attorney Website Design, Google Analytics and Blog Sites Posted by: Daniel (SEO) (Mar 13, 2009) 800 Number and Live Chat Posted by: Daniel (General Tips) (Mar 02, 2009) Help Desk has average response time of 22 minutes Posted by: Daniel (Help Desk) (Jun 25, 2008) Alligator Has Launched Posted by: Daniel (Marketing) (Jun 07, 2008) Google Reader Posted by: Daniel (Development) (Mar 19, 2008) Domain Age – Not so young counts Posted by: Daniel (Marketing) (Feb 18, 2008) Search Engine Friendly Content Posted by: Daniel (Building) (Dec 05, 2007) Want More Visitors? Posted by: Daniel (Marketing) (Nov 28, 2007) LawFirmSites.com New Solution Posted by: (Building) (Nov 28, 2007) Solutions Posted by: Daniel (Building) (Nov 13, 2007) Marketing Services Posted by: Erica (Marketing) (Nov 09, 2007) Marketing Newsletter: Natural vs. Sponsored Results Posted by: Erica (Marketing) (Nov 07, 2007) Attorney Website Design Posted by: Daniel (Building) (Nov 06, 2007) Basic Questions Answered Posted by: Daniel (Development) (Oct 29, 2007) August Marketing Newsletter: Blogger's Block & Site Promotion Posted by: Erica (Marketing) (Aug 13, 2007) Internet Marketing Tips Posted by: Erica (Internet Marketing) (Jul 31, 2007) July's Marketing Newsletter: Search Engine Optimization Posted by: Erica (Marketing) (Jul 12, 2007) JUNE: Blog your way to success! Posted by: Erica (Marketing) (May 31, 2007) May Newsletter: Content, Content, Content! Posted by: Pools System (Marketing) (May 09, 2007) Sitemaps Posted by: Pools System (Marketing) (May 09, 2007) April Newsletter: Keyword Implementation Posted by: Pools System (Keywords) (Apr 18, 2007) Lawfirmsites.com and Our Competitors Posted by: Nathan (Marketing) (Apr 09, 2007) Adding Content to Your Site Posted by: Erica (Adding Content) (Mar 29, 2007) March Marketing Newsletter: Keywords Posted by: Pools System (Marketing) (Mar 26, 2007) Using the Help Desk Posted by: (Support) (Dec 04, 2006) Configuring Your Microsoft Outlook to Receive Emails Posted by: admin (Support) (Nov 15, 2006) Lawfirmsites Tip: Building Pagerank Posted by: Nathan (Marketing) (Oct 10, 2006) Lawfirmsites.com Tip: Internet Marketing Posted by: Nathan (Marketing) (Aug 29, 2006) Using the Contributor Posted by: admin (Development) (Aug 03, 2006) Marketing Timing Posted by: Nathan (Marketing) (Jul 27, 2006) Lawfirmsites.com Marketing Tip: The Real Deal Posted by: (Sales) (Jul 12, 2006) New Tools To Increase Ranking with Lawfirmsites.com Posted by: Daniel (Sales & Marketing) (Jul 07, 2006) Lawfirmsites.com Tip: Content Better Sooner Posted by: admin (Development) (Jun 28, 2006) Lawfirmsites.com Blog Launch Posted by: Nathan (Programming) (Jun 15, 2006) |
