July's Marketing Newsletter: Search Engine OptimizationTHE PURPOSE OF A SEARCH ENGINESearch companies like Google, Yahoo and MSN strive provide web users with the most relevant information. What do we mean when we say relevant? When a web user visits a search engine they enter a “query” into the search box. Relevant results are results that reflect the search query or “keyword/term” entered into the search box. When you enter a search for “lawyer in dallas” into the search query box, you want the engine to provide you with a list of websites belonging to lawyers in dallas. The query “lawyer in dallas” is a broad search. In fact, 86 pages displaying a total of 853 listings appear on the result page after searching for “lawyer in dallas.” At the end of the search Google makes the statement: “In order to show you the most relevant results, we have omitted some entries very similar to the 853 already displayed...” How then, does Google determine which sites are most relevant? Search engines use complex formulas, or algorithms, to determine a site’s placement on the search engine results page. In these algorithms, elements of your site are assigned a certain “weight.”One of the most important elements is the number and quality of links your site contains. Do you referenc e noteworthy sites within your content? Do you recommend informative sites to your visitors? Other elements include, but are not limited to, keywords implemented in content, title tags, and ease of site navigation. Because technolgoy is always elvolving, and search engines are always wanting to improve results, what may have worked last year is not garunteed to work this year. Algorithms are constantly being modified to reflect the need of consumers. How do we know what works now? At Law Firm Sites we stay on top of the latest trends in the market. Our team is contstantly researching the lastest developments in online marketing to ensure that we are providing our clients with effective marketing on an ongoing basis. At LawFirm Sites we optimize based on the lastest search engine standards and algorithms. So...What is Search Engine Optimization? In a nutshell, search engine optimization is the process of discovering what search engines are looking for in a “good website” and then tailoring the website to fit what they are looking for. Department: Marketing Author: Erica Date: Jul 12, 2007 |
BLOG ARTICLESHow to get FREE ADVERTISING from GooglePosted by: Joelle (Helpful SEO Hints) (May 14, 2010) Marketing Tools Posted by: Danielle (Marketing) (May 12, 2009) Charitable Blogging Returns The Favor Posted by: Daniel (Lawyer Blogging) (Apr 10, 2009) Attorney Website Design, Google Analytics and Blog Sites Posted by: Daniel (SEO) (Mar 13, 2009) 800 Number and Live Chat Posted by: Daniel (General Tips) (Mar 02, 2009) Help Desk has average response time of 22 minutes Posted by: Daniel (Help Desk) (Jun 25, 2008) Alligator Has Launched Posted by: Daniel (Marketing) (Jun 07, 2008) Google Reader Posted by: Daniel (Development) (Mar 19, 2008) Domain Age – Not so young counts Posted by: Daniel (Marketing) (Feb 18, 2008) Search Engine Friendly Content Posted by: Daniel (Building) (Dec 05, 2007) Want More Visitors? Posted by: Daniel (Marketing) (Nov 28, 2007) LawFirmSites.com New Solution Posted by: (Building) (Nov 28, 2007) Solutions Posted by: Daniel (Building) (Nov 13, 2007) Marketing Services Posted by: Erica (Marketing) (Nov 09, 2007) Marketing Newsletter: Natural vs. Sponsored Results Posted by: Erica (Marketing) (Nov 07, 2007) Attorney Website Design Posted by: Daniel (Building) (Nov 06, 2007) Basic Questions Answered Posted by: Daniel (Development) (Oct 29, 2007) August Marketing Newsletter: Blogger's Block & Site Promotion Posted by: Erica (Marketing) (Aug 13, 2007) Internet Marketing Tips Posted by: Erica (Internet Marketing) (Jul 31, 2007) July's Marketing Newsletter: Search Engine Optimization Posted by: Erica (Marketing) (Jul 12, 2007) JUNE: Blog your way to success! Posted by: Erica (Marketing) (May 31, 2007) May Newsletter: Content, Content, Content! Posted by: Pools System (Marketing) (May 09, 2007) Sitemaps Posted by: Pools System (Marketing) (May 09, 2007) April Newsletter: Keyword Implementation Posted by: Pools System (Keywords) (Apr 18, 2007) Lawfirmsites.com and Our Competitors Posted by: Nathan (Marketing) (Apr 09, 2007) Adding Content to Your Site Posted by: Erica (Adding Content) (Mar 29, 2007) March Marketing Newsletter: Keywords Posted by: Pools System (Marketing) (Mar 26, 2007) Using the Help Desk Posted by: (Support) (Dec 04, 2006) Configuring Your Microsoft Outlook to Receive Emails Posted by: admin (Support) (Nov 15, 2006) Lawfirmsites Tip: Building Pagerank Posted by: Nathan (Marketing) (Oct 10, 2006) Lawfirmsites.com Tip: Internet Marketing Posted by: Nathan (Marketing) (Aug 29, 2006) Using the Contributor Posted by: admin (Development) (Aug 03, 2006) Marketing Timing Posted by: Nathan (Marketing) (Jul 27, 2006) Lawfirmsites.com Marketing Tip: The Real Deal Posted by: (Sales) (Jul 12, 2006) New Tools To Increase Ranking with Lawfirmsites.com Posted by: Daniel (Sales & Marketing) (Jul 07, 2006) Lawfirmsites.com Tip: Content Better Sooner Posted by: admin (Development) (Jun 28, 2006) Lawfirmsites.com Blog Launch Posted by: Nathan (Programming) (Jun 15, 2006) |
