Attorney Website Design combined with Google Analytics (GA) contributes to a product that launches many attorneys’ websites to the next level of their marketing. GA is a program that gets attached to your website and will collect data about your website traffic. The information is used to analyze who is coming to your site, what pages they are visiting and how long they are staying on your website.
Installation of Google Analytics is fairly easy and straightforward. If you are interested in having this installed on your website just let us know. We will walk you through the steps of signing up and getting started. Once Google Analytics is set up we can show you how easy the reports are to understand and how to use them to help us increase your ranking.
Another topic of great interest lately is Blog Sites. A Blog site is a website that is maintained specifically by the client. It is a way for the client and the public to have an interaction on a regular basis. It is updated daily, has archived posts and is usually focused on one specific area of law such as Child Personal Injury or Motorcycle Wrongful Death. The advantage to having the Blog Site focused on one area of law is for the search engines and visitors.
Search Engines are crawling websites looking for the topic or focus of the website. If the website focus is completely on one area of law and has a high level of content on that area of law- the search engines will rank it high. If a potential client goes to that website looking for information on Child Personal Injury, they are almost guaranteed to find answers to their questions and resources they need because of how Search Engines focus so intently upon the topic.
Remember that Search Engines compare your website to your competitors and you are ranked on keyword density, site freshness, backlinks, load speed and length of time your website has been established on the internet. Blog Sites usually have a high value when it comes to each of these criteria.
Remember to get high ranking it takes effort and knowledge. Google Analytics gives you the knowledge of what the traffic on your website is doing and a Blog Site gives you a way that you can take that knowledge and incorporate it into your site.
Department: SEO
Author: Daniel
Date: Mar 13, 2009
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