Lawfirmsites.com Tip: Internet MarketingLet's talk about how Lawfirmsites.com can get your site optimized. One of the most important things in the SEO process is choosing keywords. There is definitely no shortage of possible mistakes to make while choosing keywords. May sites try to choose too many, other sites target entirely the wrong ones. At law firm sites, we try to limit the keywords to about 3 phrases per page of your site. We do have quite a bit of experience optimizing lawyer's websites, which helps us to have a good idea of which terms you're generally looking for, however, to be most effective, we need good communication from you to be sure that we're targeting the keywords you want us to be targeting. Soon after your site is built, it would be helpful to us if you could get back to us with a list of specific keywords you'd like us to target. Once again--choosing and targeting a specific keyword, say, "California Lawyer," is no guarantee that you will show up number 1 for that term. Ranking algorithms are very complex and depend on many factors. Choosing more competitive or more general keywords means you're more likely to show up lower in the rankings. When you're trying to think of keywords, ask yourself what a potential client would be looking for. What would a possible customer type in to the search engine box? These are usually good phrases to target. Additionally, these should be "phrases," not just words. For example...do you really want to target the word "bicycle"? Probably not...because anyone searching for "bicycle" is probably looking to buy a new bike. Or maybe they're looking for bike trails near where they live. Who knows? What you want to target is a phrase like "bicycle accident lawyer." That's a much more specific term, and one that you're more likely to get decent rankings for anyway. Plus, even if you showed up #1 for the term "bicycle" (which would be very difficult), you still wouldn't get any relevant traffic because the vast majority of those people aren't even looking for a lawyer. If you can come up with a list of 10 to 15 such terms, it will make it much easier for us to optimize your site the way you want it. Let lawfirmsites.com know which one or two are the most important.Department: Marketing Author: Nathan Date: Aug 29, 2006 |
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